Explaining the goal of a Blog is ungrateful. A Blog is a blog. A way to “share” ideas and visions.
And this is all I want with “this” Blog: to share part of the BySide Vision, the project where, with part of the best team I have gathered along my professional path, we develop this vision of a world where the boundaries between Online and Offline are increasingly less relevant.
In this new world of Web 2.0, Customer 2.0, Voice 2.0, where we are “people” who count, the BySide project also in a way represents a “reset” against past projects. A way to continue to do the same, to continue to innovate, efficiently and focused... in version 2.0.