About two weeks ago, Google concluded, after EU approval, the DoubleClick acquisition. At the same time launched the AdSense Ad Manager...independent actions? No way! The truth is this subtle release made DoubleClick's purchase a... brilliant!!!
By buying DoubleClick, everyone sees Google wanting to expand their online advertising network. In fact, Google will use the DoubleClick distribution platform as a complementary service.
Currently, small networks of advertisers use free open-source platforms such as Open Ads. Google Ad Sense Manager will occupy this space and allow you to manage, for free, campaigns, control distribution, print statistics and clickthroughs.
By helping to manage these campaigns directly, Google gains direct access to advertisers (who did not “use” Ad Sense!) and can convince them to use the unoccupied space with AdSense campaigns. Great? Googlial! Once again...