After following the habits of a 2 million (yes, 2,000,000) dashboard of online users, Comscore notes what common sense tells us about online advertising:
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Generates visits to the advertiser's website;
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Increases online sales;
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Increases sales on offline channels;
It makes less sense to separate online and offline advertising logics. Campaigns have to be planned in an integrated logic and not: the agency does Outdoors, television, radio, etc., and online guys do... online. More and more:
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1 the marketing year;
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1 planning;
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1 Global marketing team;