http://jatens.meo.pt In recent days I have not been able to pay attention due to the Blog because we were ( BySide ) to complete the Interactive Meo Satellite campaign.
It's not a good tone to use the Blog to promote your own work but this... is different.
It's different because it materializes our work. And it's different because we like the end result.
The aim of the Meo Satellite campaign is, in addition to the obvious disclosure of the service, to explain that now there are Meo throughout the country.
Supported by the Cats (Meo Commanders), the campaign takes place abroad, running in the country.
In the interactive section (our component), you leave your name, location and telephone (fixed or mobile). If the earth exists, the Meo Commanders locate the earth on the map and... they make a “call” to the user.
The interaction has variants: meet the call or not answer, land that does not exist, land with improper names...
Obviously the BySide component of profile creation, behavioral analysis, lead analysis, conversion, etc. is present. At the end of the interaction, a direct Click2Call is allowed to the Meo Call Center, allowing direct subscription of the service.
For now, look at the campaign in: http://jatens.meo.pt