Another interactive campaign BySide, this time to promote the tariff Optimus Zero and developed with Euro RSCG.
Like the TV spot, the campaign is based on the image of Soraia Chaves, a female campaign guy.
In the interactive section (the BySide component) Soraia Chaves asks the user to give you his telephone number to call him and, in private, explain the advantages of the Optimus Zero tariff.
The interaction has as variant to recognize that the user has returned, changing the interaction of Soraia Chaves and the call message. If the user doesn't leave his cell phone number Soraia Chaves gets bored and leaves.
It is also possible to “send to a friend”, that is, by providing a friend’s mobile phone, Soraia calls you to inform you of the conditions of Optimus Zero tariff.
As in all BySide campaigns, the component of profile creation, behavioral analysis, lead analysis, conversion, etc. is present.
For now, the campaign can be seen at: http://zero.optimus.pt