Sometimes, we who live online forget that “interactivity” and “creativity” are independent of online/offline.
If we think that traditional supports do not offer “interactivity” and “creativity”... we are wrong! Not to mention attempts to use Bluetooth (yes, I'm skeptical), I've seen 'outdoors' that whistle and 'outdoors' that speak but the Australian Northland Professional did something simple, creative and different.
Using posters, Northland offered some models of its hats, gloves and cassols on about 50 posters spread throughout the city of Graz. Each poster had posted about 20 articles, totaling about 1000 articles that were replaced daily.
A video on the company’s website showed the effort of some “consumers” to get their “offer”.
A simple campaign, with average budget (about EUR 35,000) and that created Buzz and a Viral from offline.
When we join a product offer strategy, the possibility of testing it (tryvertising) and a brand history, we have a combination that few consumers can resist!
P.S.: I leave two reference links on “ tryvertising ” and “ status stories “.