Because not everything on the Internet has to be Giant. Because not everything on the Internet has to be intangible. Because not everything on the Internet has to be about technology and innovation. Mainly, because not everything on the Internet has to be GREAT. O ETSY, released in 2005 by Robert Kalin (at the age of 25) is today one of eCommerce’s biggest “case studies”. You don't sell technology. It doesn't sell innovative products. Sells “only” handmade products. Provides space for online sale to “artesons”. A well-built space. Simple and functional but beautiful! Although it is an excellent “marketplace”, the correct analogy in the online world would not be that of Shopping Center but of... online craft fair.
In 2005 the company made 7 million, in 2007 it made 27 million, 90 million in 2008 and in 2009, about 180 million.
At the age of four, ETSY is not exactly new or unknown. However, the basic principle of Etsy represents something the reflect by entrepreneurs and startups: “ Grow Big, But Stay Small “