Although it is a theme that has long been rich in misconceptions, Cookies return to is an important theme for all companies that directly or indirectly fit into the Law No46/2012 of 29 August 2012.
The law, a classic example of legislation written by someone who does not understand the context in which itself fits, uses and abuses the basic ingredients to frighten those, such as those who wrote the law, do not know anything about Internet, privacy or online advertising.
To say that Cookies are used to track users on the Internet, invading Artane online to prescribe their privacy and leaving to the imagination all remotely associated evils (e.g. viruses, Trojans, worms, phishing, email spam, etc.), without explaining their advantages, and to create a law that obliges all sites to, on a first visit, say “ On our website we intend to use Cookies to follow your navigation, perform behavioral analysis and segmentation that allows us to sell you products and services that we perceive to be of interest to you. Do you accept the use? Yes or no?" is at least... (I refuse to adject publicly).
Even more so when the law forgets to mention/admit that, in many situations, the only way to know that a user does not want to use Cookies is... through a “DO NOT TRACK” Cookie (a mere detail).
Cookies alone are not bad or risky. It is only a “mouth” of information that recalls a visit and that can help the visitor in future visits... have a positive side. But as in everything, what is positive can become negative when used the wrong way!
As always, a little more (information) instead of imposition!