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According to the IAB (Interactive Advertising Bureau), the European online advertising market grew by about 40% in 2007, worth EUR 11.2 billion, compared to 7.2 billion 2006. With this growth the European market is approaching the American market where the sector grew by 26% (EUR 14.5 billion).
*“Despite the slowdown in advertising in traditional media, the growth of online advertising in Europe remains unwavering,” says Alain Heureux, president of IAB Europa. *“Not only does this growth come from smaller markets, which see a significant increase in the value of their market, but also from more mature markets as companies transfer their budgets” * adverts for online.” *
Two thirds (65% or 7.3 billion Euros) of the online advertising budgets in Europe were spent in England, Germany and France. However, some of the smaller markets showed high growth rates, with Greece growing 91%, Spain 55% and Slovenia 49%.
Portugal is not part of the IAB...
**Update: by comment of Nelson Pepper I just heard this is gonna change. The IABPortugal. Visit the site to learn more. **