http://vitormagalhaes.com/index.php/2008/06/08/cultura-popular-20/
It is neither news nor news, but the Weezer video “Porks and Beans” released on May 23 on YouTube is a tribute to a whole “Pop Culture 2.0′′′ and a kind of “Cartille 2.0′′”. Videoclip references, and includes, the main Web 2.0 icons: the “Internet Celebrities”.
Although all these references are totally familiar to me, I realize that there is a growing gap between a population living outside this new Web 2.0 wave and who doesn't know, doesn't live, doesn't realize what the ongoing revolutions in promotion capacity and the new media are.
For this reason, and because I feel that the Weezer video allows a process of “tasting” of this new reality, I decided to “speak” the video clip and present all the references, all the characters and memes, in a kind of “Manual of instructions for viral campaigns”.
One last note: Weezer video was not the first to use “YouTube Celebrities”. The Barenaked Ladies had already done so in 2006 with the single “ Sound of Your Voice “. Despite this, the video “Porks and Beans” goes further.
Look at the video, look at the references one by one, and watch the video again.
Chris Crocker: is already a recognized American Internet Personality that produces and acts on “Transgressive Art” videos. He became known with the viral video where, in tears, he defends Britney Spear’s in his reappearance at the MTV Awards. Video had 4 million views in... 2 days! The phrase “Leave Britney allone!” was celebrated! The video was seen 1.2 million times in the first 24 hours on YouTube, 3.6 million in May 2007 today... over 6 million!
You can see the video at:
the “Sponge Bob” version
Gary Brolsma: the "t he Numa Guy" became known after putting on the Internet at the end of 2004 a video made with his WebCam where he imitated the song "Dragostea din tei" by the o-Zone and where he repeated the phrase "Numa Numa".
The video was seen on YouTube over 15 million times:
Matt McAllister: Joined Guiness in 155 T-Shirts:
Mark Allen Hicjs: known as “Afro Ninja” for the (dis)ability of martial arts.
It was seen on YouTube more than 3 million times:
Caitlin Upton: model that became known for the answer given in the 2007 Miss Teen USA contest to the question: “A recent survey shows that a fifth of Americans cannot identify the US on the map. Why do you think this happens?”
The video has been viewed on YouTube over 35 million times. See the captioned version:
Judson Laipply: is an American comedian responsible for the video clip “Evolution of Dance”, which on YouTube is just the most watched video ever, the most favorite ever, and the seventh most commented ever. At the time of this article more than 85 million times had been seen:
Kicesie: Best Sex Ever!!! This is the question put by Kicesie on YouTube.
It's a lot of sex videos (not sex!).
Globally, it has over 50 million views on YouTube:
Tay Zonday: won the "Youtube Award", was nominated for the People’s Choice Award and for the “Webby Award” as an aspiring American singer, musician and technologist. The video that made it a successful meme in July 2007, “Chocolate Rain”, was seen on YouTube more than 23 million times:
Kevin Federline*: is rapper, model, dancer and sometimes American actor. He is best known for being married to Britney Spears.
==References====External links== Despite appearing in several television series as a guest actor (e.g. Gilmore Girls, 8 Simple Rules, and Alias) became known for their videos on the Internet. In 2008 he won the People’s Choice Award where he appeared with his character “Kelly” in the video “Shoes”, “Text Message Breakup”, “Let Me Borrow That Top”, and “No Booty Calls”. Currently presents the series “I Hate My 30’s” on VH1.
Your YouTube videos have had over 40 million views:
http://www.youtube.com/user/liamkylesullivan
The video “Shoes”:
Ryan vs. Dorkman, or what fans call it: RvD. It is a Star Wars fan film, created by Ryan Wieber and Michael “Dorkman” Scott, released on the Internet on March 1, 2003 that features a choreography of light sabers (for those who may not know... the Jedi “weapon” of Star Wars). Although these films are common in the vast Star Wars fan community, it was known for the quality of special effects, very close to those created by ILM (Industrial Light and Magic). In the spring of 2006, the film went viral after being put on websites such as eBaumsworld, CollegeHumor, and YouTube homepage as “Featured Video.” In January 2007, the number of views on YouTube exceeded the million views.
The first film has more than 3 million views:
Jeong-Hyun Lim: known by the aliases of funtwo, is a South Korean guitarist known for cover JerryC’s song “Canon Rock”. The version was recorded in 2005 and placed on the Korean music website Mule.co.kr. A user of the site uploaded the video on YouTube with the title “guitar”. Not only did the video gain immediate popularity but it started speculation about who would be behind the baseball hat. The Weezer video starts in Lim's room, with the various members of the group playing various instruments.
The video “Guitar” has almost 45 million views on YouTube:
Star Wars kid: Internet phenomenon that began with a fourteen-year-old Canadian teen film that filmed itself while simulating a lightsaber (again Star Wars) with a stick (catches golf balls). Some colleagues discovered the video and shared it using Kazaa (p2p). It is estimated that globally these videos have been seen more than 900 million times:
The original video:
** Dramatic Prairie Dog**: Small video with a Zoom that catches an expression from a prairie dog that suddenly turns to the camera. In the Weezer video, they appear with a comic book reference including the Mini Moni group, in the show “Hello! Morning” where the film originated.
The prairie dog video has more than 12 million views on YouTube:
The original video from which the previous one was taken:
Fritz Grobe and Stephen Voltz’s Diet Coke and Mentos eruptions*: Diet Coke and Mentos (menthol) reaction. The Internet phenomenon was initiated by Steve Spangler when it appeared in 2002 and 2005. It quickly became a phenomenon, giving rise to various videos and experiences, television shows, contests and more. On May 14, 2008, students at Louisville High School, Kentucky, set the record for simultaneous reactions: 1800 simultaneous reactions.
You can see some of these videos from here:
http://www.youtube.com/results?search query=mentos+diet+cake&search=Search
G.I. Joe PSA: satire to the security messages that appeared in the finals of the animated series G.I.Joe, ridiculed the lack of quality of this type of animation in the 1980s. The G.I. Joe PSA film series was made by Fensler Films and gained popularity in Heavy. with and Ebaum’s World.
An example of the first film in the series:
Catching Raybans with one’s face: Rayban ad made to look like a home video. In the video, in different situations, two friends throw Rayban glasses in the other's face and these always fall naturally on the face. The first video has more than 3.5 million views on YouTube:
Free Hugs Campaign: social movement where people offer hugs in public places. The movement was founded in Australia, Sydney, by Juan Mann in June 2004. The campaign gained expression in 2006 with a Sick Puppies video clip. Curiosity: The “free hug campaign” is the incarnation of Claude Steiner’s story “A Warm Fuzzy Tale”, where an introduction is made to a series of key concepts of “transactional analysis”.
The Sick Puppies video has been viewed on YouTube over 27 million times:
Dancing Banana: also known as “Peanut Butter Jelly” or “Humpo the Banana” is a very popular emoticon. It appeared in 2001 and was used in discussion forums as emoticon. Many of these forums replaced the “:banana:” with the graphic image. As the popularity of the “banana” grew, hundreds of variants began to appear. Variations were created with dancing pickles, carrots, apples, onions, tacos, broccoli, Sonic the Hedgehog, Yoshi, Mario, Luigi, Megaman, Coach Z, among many others. Soon the “Dancing Banana” begins to appear on television shows (e.g. Family Guy, American Idol, Nickelodeon, etc.) and becomes an icon of American pop culture. In the Weezer video also appears the reference to the phrase “It’s Peanut Butter Jelly Time”.
The original version:
http://kuoi.com/~davidcb/sounds/banana.swf
Will It Blend?: Viral Marketing Campaign composed of videos from 30 seconds to 2 minutes showing the “Blendtec” blender line in particular the “Total Blender”. The videos always started with the question “Will it Blend? That is the question”. The “Will it Blend?” became a meme Internet.
Example of the campaign using an iPhone. “Will it Blend?” (Look out, this hurts!!!!)
Using a can of “Porks and Beans” and the Weezer CD
The series completes:
http://www.youtube.com/profile videos?user=Blendtec&p=r
All Your Base Are Belong to Us, usually abbreviated to “ All Your Base“, “ AYBABTU“, or simply “ AYB“, is a deconstruction of an English mill that became a phenomenon in 2001 and 2002 with the spread of Flash animation that promotes the slogan. The phrase was taken from the opening scene of the European version of the game “Zero Wing” for Sega Mega Drive, the result of a bad translation from Japanese to English and which was almost accidentally adopted by a group of humorists on the Internet. Today, it is still a known reference among players.
http://vitormagalhaes.com/wp-content/uploads/2008/06/allyourbaseanimated.gif
Daft Hands: a version of the Daft Punk video "Harder, Better, Fast, Stronger" titled "Daft Hands", became popular on YouTube and would later be shown on "The Ellen DeGeneres Show".
The video has been seen on YouTube over 20 million times:
http://www.youtube.com/watch?v=K2cYWfq-Nw
Daft Bodies: another version of the Daft Punk video "Harder, Better, Faster, Stronger" that would be included on the band's official channel.
It was seen on YouTube more than 3 million times:
The Sneezing Pand: a baby panda and probably the best known animal sneeze on the Internet.
The video was seen on YouTube over 15 million times:
Soulja Boy dance: the first single from Soulja Boy's debut album Souljaboytelem. Com. The single was number one on the U.S. "Billboard" Hot 100 in 2007 and had several nominations. The various remixes of the video such as SpongeBob SquarePants, The Simpsons and Dora the Explorer appeared on Youtube at the peak of the single's success.
The original video was seen more than 37 million times:
Out of curiosity, the Spongebob version was seen more than 39 million times:
== sync, corrected by elderman ==
== sync, corrected by elderman ==
http://www.filmcow.com/movies.html
UFO sighting in Haiti Hoax video: December 2007 video showing two objects in Haiti disappearing in the sky. Only later was it confirmed as false by the English who did the computer assembly.
The video was seen on YouTube over 8 million times:
Dan Dzoan: It was left out of the Weezer video, despite having participated in the filming. Dan Dzoan has the Magic Cube record with... one hand.
The video:
Other characters who are not included in the Weezer video are part of the “celebrities”:
** geriatric1927**: is the name used on YouTube by Peter Oakley, the friendly English pensioner born in 1927 who started on YouTube in August 2006 with an autobiographical VideoBlog titled “telling it all”. Their posts gained immediate popularity in a large portion of the YouTube community by making them icons of the 2.0 generation.
In just a week, he was in position number one of the most subscribed. In November it had about 30,000 subscribers and 47,000 in April 2008. In February 2007 he was interviewed at the BBC.
Your videos can be viewed at:
http://www.youtube.com/geriatric1927
Lonelygirl15: marked the beginning of a new type of interactive web videos. It began as a supposedly real VideoBlog of a teenager called “Bree”. After gaining a huge popularity, it was discovered that this was an act and that the “lonely girl” was the actress “Jessica Rose”.
The series began in June 2006, and continues as new videos to be published regularly on YouTube and occasionally on MySpace.
In September 2007 the series “lonelygirl15′′ had over 70 million views:
http://www.youtube.com/lonelygirl15
Dancing Matt: is Matt Harding, a video game programmer, who has become an “Internet Celebrity” for his viral videos that show him dancing in front of historical landmarks, sightseeing and streets in various places around the world. His second video has been viewed on YouTube over 9 million times and his channel is ranked 30th on the most viewed ever. The third video should be coming up.
The video “Where the Hell is Matt?”:
Youtube Channel:
http://www.youtube.com/BadDancer
Brookers: character created by Brooke Brodack, probably the first comedian/performer discovered on YouTube and to whom a contract was offered. He started posting his videos in September 2005. In June 2006 he signed a contract with NBC and was considered “Crossover Star” Wall Street Journal.
The “Brookers” Channel on YouTube:
http://www.youtube.com/user/Brookers
Boh3m3: Ben Going known for his Video Blog (vlog) on YouTube. According to the Associated Press, Going is one of the most known members of the YouTube community. Most of his videos are in black and white and include themes such as “pop culture” and “news media” and... anecdotes.
The “Boh3m3′′” channel (reads “Boheme”) on YouTube:
http://www.youtube.com/user/boh3m3
*Wine Kone: Tony Hu Known for posting posts on totally different themes but always in his comedy and farce style. In March 2007 he won or “YouTube Video Awards” in the category of “Best Commentary”.
The Wine Kone Channel on YouTube:
http://www.youtube.com/thewinekone