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This is the first Apple TV commercial in 1977!

Actually, it's not even an Apple ad, but there's a lack of better, it's an ad made by a local computer store. The only one of the height.

Despite the frightening voice, the descending characters in the Matrix style are still curious.

More curious is to evaluate Apple's route. From a company that did not produce its own advertising to the company that is distinguished today by the obsession with image and creativity in everything it does, we easily realize how far it has come in about 30 years.

Let us wonder... if it was like this 30 years ago, what will it be like in 30 years?

What do you get when you mix Christmas lights, lots of creativity and Guitar Hero? Christmas Light Hero!

The game is serious and is played with a wii wireless controller.

Because not everything on the Internet has to be Giant. Because not everything on the Internet has to be intangible. Because not everything on the Internet has to be about technology and innovation. Mainly, because not everything on the Internet has to be GREAT. O ETSY, released in 2005 by Robert Kalin (at the age of 25) is today one of eCommerce’s biggest “case studies”. You don't sell technology. It doesn't sell innovative products. Sells “only” handmade products. Provides space for online sale to “artesons”. A well-built space. Simple and functional but beautiful! Although it is an excellent “marketplace”, the correct analogy in the online world would not be that of Shopping Center but of... online craft fair.

In 2005 the company made 7 million, in 2007 it made 27 million, 90 million in 2008 and in 2009, about 180 million.

At the age of four, ETSY is not exactly new or unknown. However, the basic principle of Etsy represents something the reflect by entrepreneurs and startups: “ Grow Big, But Stay Small “

For this:

Who wouldn't want to have had an iPhone as a kid?

(via gapingvoid – yes, I’m a fan!)

In October Hitwise published a report which estimates that music-related research represents about 6% of all Google searches.

6% of all Google searches! It's huge!

The integration in the results of these audio content searches that can be purchased online, represent a gigantic sales potential and make Google one of the leading players in the new music market.

Done and done. Although it already allows contextualized research by music for a long time (just add in a search the term “music:”), from now on the Google Music Search integrates in the survey results (in the USA – see final note) by artist, album or music, the possibility of listening to excerpts, lyrics, watch video clips, get band bibliographies, buy online music or concert tickets.

Like almost all recent Google releases (e.g. Google Books, Google Voice, Google Social Search, etc.), the implications for this market are immense. By allowing online purchases to be made at iLike (recently purchased by MySpace ) or Lala Google becomes a huge sales force for these two players. Implications?

• ** Threaten the leadership of iTunes**

On seeing Vodafone's new subscription (in part by the title of previous post ) I found myself thinking that something fails in this signature and came to mind the image of a middle-aged type saying “Nice, man!” to look “cool”, “young” and “synonymized”.

Vodafone changed the signature from “live the moment” (“Make the most of now”) to “power to you”. With the “power to you”, it is said customer-centered and reinforces the Internet and multimedia experience, through the bet on the smartphone and the Vodafone 360 service, a social network integrator with an “app store” ( iTunes effect?) and replacing Vodafone Live (launched in 2002).

What's wrong? The “You”!

In context 2.0, the “power” is not in the “you”, it is not in the individualization but rather in the opposite, in democratizing, in connecting, in enhancing interconnections. The “power” is in “now” and “community”. In the capacity to enhance the community. In “ crowdsourcing ” That is, in an always positive “US”.

This is the moment of... “ Power to us ”!

Google's strategy for social media is annoyingly simple and brilliant.

Google knows that social networks, as they are defined today, are just a media fruit. They're a phase. And in the medium term (not too far away) the Internet itself will be a GIGANTESCA social network. And it's not going to be Facebook, LinkedIN, Hi5, Twitter or Google itself to define in the virtual world who our friends, acquaintances or “related” are. It's all of them!

Google has launched several tools that boost links and knowledge of social networks across the Internet. Whether on Facebook, Twitter, Google Reader, Gmail, Personal Blogs or any created content.

Using the Google Profiles, any user can add their name, websites and social networks to which they are part. From here Google does what you know best: research; research information about who our friends are on social networks and the Internet in general.

Based on this information, the Google Social Search presents results based on the contents and experiences of the people we know.

I always liked gadgets. News. I like to try new things. But not only. I like to try. Stop. And I think I've always been like this. Since my grandfathers' reel reader, or Super 8. From my first Polaroid. From the first chemistry set to the magic kits. From the Boy Scout's manual.

I don't see myself without the Internet today. Without the iPhone. Without my Mac. Without Kindle. No Last.fm. No Spotify. Without the Divx reader and... without the pause moments (with a good Syrah).

The truth is I don't consider myself a consumerist (materialist... maybe). I consider myself a rule in spending. But the taste for novelty makes me what the industry calls “ early adopter “.

Engineers call guys like me “ beta testers “because we are the ones who take with the first bugs, problems, errors that are fixed in the following versions in order to make the “later adopters” happy. And more than happy, many feel smarter to know how to wait and call us “precipitated” because we cannot wait.

For me the truth is different. What defines an “early adopter” is the curiosity of seeing the future. To anticipate what will be. To know firsthand. To feel often the “I saw the future and you didn’t!”

Moving on. silently developing its strategy of “social networks” (and in the sight of all!), and taking advantage of the “noise” created with the Google Wave, Google launched about a month ago one of the most disruptive Internet application (not for technology but for what it represents) in recent times: Google SideWiki.

Google SideWiki is a new feature of Firefox and Internet Explorer (strangely, Chrome will come next) that literally transfers to the user what still lacked freedom of expression on the Internet: the possibility of commenting on any product, service or brand on its own website, without any kind of authorization, moderation or intervention of it other than being forced to participate in the “conversation”.

For those who have been on the Internet for some time; for those who have seen discussion forums in Intranets be closed, moderate or never created; for those who have often seen the panic of innovating for freedom of expression and communication; for those who have seen communication being manipulated... SideWiki is fun and hilarious.

The raw and hard truth is: