Google Voice: VoIP’s not Dead
After acquiring the VoIP operator in July 2007 GrandCentral and if you thought you were going to let the service die, Google announced just over a week ago its relaunch through the Google Voice.
Like the first days of VoIP, many point to the service as a serious threat to the telecommunications industry and, new, to the VoIP industry itself (read, existing IP Voice Operators and Skype).
If Google searches revolutionized the Web, and GMail revolutionized free email, Google Voice can revolutionize the Voice world.
What's new with Google Voice?
No big news. Only the name “Google” and a “killer app”.
In my past VoIP times Netcall ), I have always argued that VoIP did not have a direct business model and that it would only be sustainable when associated with business with financial and market muscle that they saw in VoIP, and in general voice, a “commodity” and lever to bring added value to other services. At the time, this “muscle” was obvious in the world of telecommunications operators and in the need to create Triple Play packages (voice + video + Internet).
It is curious that after eBay’s inconsequential purchase of Skype, it is now a very consequent Google that more than “muscle” brings the focus on the user, patience and web vision to take real advantage of the convergence of voice and data services.




